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BEST OF THE DAILY DISH: Under Exposed Junior Hockey News

Published: Wednesday, 10 Apr 2019  
By: Stephen Heisler, JuniorHockey.com


Pay-to-play junior hockey should be about developing into a higher caliber player and getting the exposure needed to elevate to the next level of play.  I’m sorry to say that from the operators’ standpoint, the main objective appears to be customer retention and topping off the bank account.


In most cases, customer retention is the players themselves.  Pay-to-play level players that remain with the same team for three and four seasons are considered the Holy Grail.  In reality, most teams use the word exposure in the same manner a fisherman baits a hook.


There is one pay-to-play hockey team that regularly gets in excess of 800 fans per game while bringing in $150,000+ a year in player fees.  One of the key elements in their recruiting arsenal is the promise of exposure.  While on my site, getting content from this team was like pulling teeth out of a nine year old.  Player signings and movement were secrets that were guarded better than the President of United States.


So how can a team that preaches exposure get away with doing whatever they can to limit it?


Would it be surprising to know that there are more 20 year-olds on this team each year than 95% of the other pay-to-play teams on the continent?  No, that’s to be expected.


This particular team is more focused on local advertising in order to generate a bigger gate…  Not that they really need it.


Maybe they think local advertising will do a lot more to get players exposure than whatever we could do for the team. I mean, just about every NCAA and ACHA team in the country has somebody looking at JuniorHockey.com every day, why would any team want to reach those guys for? 


Author: Stephen Heisler from JuniorHockey.com
Stephen Heisler has spent a lifetime in the game of hockey. Stephen is also working with individual teams, coaches, and players as a director with the Heisler Group. Stephen, his wife Deysi, and four children reside in Orlando, Florida.


* Disclaimer: This site may contain advice, opinions and statements from various authors and information providers. Views expressed in this article reflect the personal opinion of the author, Stephen Heisler, and not necessarily the views of JuniorHockey.com. JuniorHockey.com does not represent or endorse the accuracy or reliability of any advice, opinion, statement or other info provided in the article, or from any other member of this site.
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